Requirements
To create an e-Commerce website that would expose a 25,000 product database efficiently to search engines and provide an on-line shop for a ‘Global air conditioning vehicle parts consumer market’.
Design
The design and planning involved pre-start market and keyword research, which quickly identified the need for a larger site that could encompass a wide range of targeted keywords.
The keyword research also defined important key design making decisions about navigation and final presentation of products through to final purchase pages.
- Research:
-
- Competitors in the marketplace including on-line markets and the viability of success.
- Keywords and phrases that were relevant to the business and most likely to be used as queries by search engine visitors.
- Shipping cost, suppliers as well as EU and Non EU tax and legal implications.
- Plan:
-
- Define objectives and key strategies.
- Online presence for global penetration.
- Effective presentation of 25,000 products.
Develop
The process involved brand development, colour palettes, product database architecture output based upon in-depth global keyword reasearch and integration of EU payment gateway and delivery service.
- Development:
-
- Brand, layout and colour palettes.
- Product database restructure to output search engine friendly URL's.
- Website architecture based on keyword research.
- Payment gateways and courier service agreements.
Promote
This involved the set up of user statistic accounts, integration into web site to provides the customer with detailed reporting of their site in real time 24 hours a day.
A 6 months promotion package was choosen for the initial launch which includes XML site map creation and submission to Google, Yahoo and MSN. This raises the visibility of every page and is backed up with on-going submissions to high profile sites.
The air conditioning industry tends to be seasonal, however on a global scale this just means a switch of emphasis on hemispheres.
- Promotion:
-
- Web site statistics and user accounts.
- 6 months web site promotion.
- Open directory submission and link building.
- XML site map creation and submissions.
- Monthly analysis of popular products.
Results
Aircon Auto has been rewarded with a month-on-month rise in on-line traffic and sales since it's launch, search engines are now the dominant traffic sources.
If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.
Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
Twist Systems built our on-line web site from scratch at the beginning of 2007 building a very comprehensive air con parts site, which allows customers from anywhere in the world to purchase goods online.
Their technical knowledge of both the mechanics of setting up a web site and the ‘tricks of the trade’ when dealing with Google, and the way in which this and all of the major search engines rank your web site has allowed us to maintain a very high profile, even with the fierce competition that exists on the internet today.
Many companies may tell you they can build you a web site and they probably can, but what very few also do is put in place all of the keywords and background programs which actually allow potential customers to find your site – the most attractive site in the world is completely useless if no one finds it.
This is where Twist Systems excel and we are only too happy to recommend them to anyone and everyone.
Marcus Dixon
Aircon Automotive
