Requirements
To refresh and develop the branding and website for an established supplier of dog breed products.
The branding needed to communicate their passion for pet products, whilst the website required a fully featured e-Commerce solution.
Design
The design and planning involved keyword analysis to determine the phrases relevant to their business and most likely to be used as search queries on-line. These would form the basis of any on-going search engine optimisation and promotional work.
- Key areas:
-
- Keyword Analysis
- Search Engine Optimisation
Develop
Development of brands core values, positioning and colour palette were refined in conjunction with the websites layout (wire frame) and look and feel.
An award winning e-Commerce solution was chosen for it's core functionality and fully customised to the customers requirements.
- Key areas:
-
- Brand values, concepts and colour palettes
- Website layout and design concepts
- e-Commerce customisation
- Product importing
- Payment gateway integration
Promote
This involved the set up of statistic accounts to provide detailed reporting of site in real time 24 hrs a day, monthly keyword ranking and reporting.
A 12 months maintenance and promotion package was chosen, to includes analysis and pro-active design and development work. XML site map creation and submission to Google, Yahoo and MSN to raise the visibility of every page is backed up with submissions to suitable online sites.
- Promotion setup:
-
- Keywords analysis.
- Website statistics and keyword reports.
- Google webmaster account
- Open directory submissions.
- XML site map creation and submissions to Google, Yahoo and MSN.
If you would like Twist Systems to Design Develop or Promote your next e-commerce project then get in touch, we're nice people to work with.
Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
After speaking to a few companies, with the plan to incorporate a number of existing sites into one website, none really shared our enthusiasm. When we showed the concept to Richard and Sheridan we were expecting a similar response. However they jumped at the challenge, although I think it was harder than they are letting on.
We needed a complete overhall of our image, brand definition and wow factor. The difficulty for us (and Twist), was we couldn’t tell them what we wanted. We just new we didn’t like what we had. They came back with a concept and we absolutely loved it.
It will completely change our perception within our industry. It looks great, its modern and easy to use. There are none of our competitors who are currently close to having a e-commerce site like ours. Although I am sure we caused you pain and frustration on many occasion, from our point it was a pleasure working with you.
Thank you from us all.
Lianne Gwyther
Pet Dog Products
