Requirements
To design and develop the bilingual branding, packaging and eCommerce website for a producer of affordable organic, home-made baby food.
Analysis
The initial planning involved consultation with keyword analysis to form the foundations for the website and linkage strategy.
- Research:
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- Keywords relevant and most likely to be used as queries by search engine visitors.
Design
The process involved design concepts for brand and colour palette which were further developed into final chosen pieces. These key elements were then integrated across all identity materials, packaging, literature and website with researched keywords forming the basis for the sites content, architecture and linkage strategy.
- Design elements:
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- Branding Design.
- Packaging Design and Layout.
- Photography.
- Marketing Materials.
- Business Stationery.
- Website Design.
Development
Involved development of website architecture and build to W3C specification using XHTML and CSS for layout. Set up of product database, slideshow functionality, PayPal payment gateway hook up and development of eCommerce shopping cart.
- Development:
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- Website eCommerce Development.
- Shopping Cart Development and Product Database.
- Product Slideshow.
- Website architecture based on keyword research.
- CSS layout to W3C specification.
Promote
Our promotion set-up package was choosen and includes: Keyword research, set-up of website statistics to provide detailed reporting of traffic in real time, DMOZ submission, XML site map creation with submission to Google, Yahoo and MSN.
- Promotion setup:
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- Keywords analysis and reports.
- Website statistics account and keyword account.
- Linkage strategy.
- Open directory submissions.
- XML site map creation and submissions to Google, Yahoo and MSN
If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.
Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
It was important to me to find not just any old graphic and website designer but some-one that I felt was buying into me and into my product – Richard and Sheridan took the time to understand me, my products and (most importantly) who my target customers were.
From our initial meeting where I just gave them the business name and the outline of the business concept, I was impressed that they didn’t rush in and try and overwhelm me with suggestions or blow my mind with the technical jargon. They clearly wanted to listen to what I had to say (which was a lot) and then go away and give the whole brand some thought. I know they worked hard to develop the overall brand for my business from the logo, to labelling right through to the bi-lingual website and, throughout the whole process, I felt that we were working together as a team towards a common goal.
I know I was a demanding customer but they always made me feel that nothing was too much trouble and always delivered what they said they would –when they said they would! I know they went that extra mile to ensure the overall impact on the brand was maximised and that is evident in all the positive feedback I’ve received.
Richard and Sheridan were there at the birth of Pure Organic Baby Food and hopefully they’ll see me through the terrible twos, up to adolescence! Thanks guys!
Linda Thomas
Pure Organic Baby Food
